Boycott of Chinese goods
Praveen Khandelwal, general secretary of the Confederation of All India Traders (CAIT), says the Holi festival season has seen 30 per cent more sales this year than last year. He says there has been a turnover of over Rs 20,000 crore across the country this year. Another thing that happened this time was that not only traders but also the general public boycotted Chinese goods altogether.
Good sign for the economy
Khandelwal says that if we look at the Holi-related items in the last few years, the country imports around Rs 10,000 crore every year. This time it was minor. This is a good sign for the Indian economy as everything people buy on Holi is made in India. Items that sold well on Holi included home-made herbal dyes and gulal, injectors, balloons, sandalwood, worship materials, clothes, etc. There was also a large business of sweets, dried fruits, gift items, flowers and fruits, textiles, furnishing fabrics, groceries, FMCG products, consumer durables and many more.
The festivities began
While the general business suffered due to Kovid’s restrictions, the hospitality business in particular was almost shut down. However, after the lifting of the Kovid ban this year, Holi was celebrated on a grand scale across the country, including Delhi. Due to this Holi was celebrated in banquet halls, farmhouses, hotels, restaurants and public parks. The sector did well after two years. In Delhi alone, more than 3,000 Holi reunions were held, both large and small.